Project Description

Your Business WordPress Website

It is critical that businesses today have a website. There are many types of website design tools out there. As a design platform, WordPress has reached almost 40% of the market. It is the most common website on the Internet.  WordPress allows a lot of functionality. Through the use of themes and plugins, we can create an awesome-looking website.

WordPress-Workplace Education Program

Over an 11 week program, you can learn how to start a WordPress website, add a theme to make the site look well and add various types of functionality to improve end-user experience and Internet searchability.  If you need to build a website from scratch or improve our existing site, this program is for you.

Learn How To Build Your WordPress Website With Alpha Social Media Inc

With over 8,350 hours of Workplace Education delivered to Nova Scotia business owners and employees since 2007, Jeff Brown has learned a thing or two about social media marketing and business. Workplace Education is one of the best ways to learn, and partner with other business owners and employees, to see valuable skills transferred that create real-world results. You can benefit from all those years of learning.

  • International Focus – Local focus that creates worldwide impact
  • Online Courses – Experience WordPress Web Design with others online
  • Focus On People – Learn how to make a website that is user friendly
  • Participant Dedication – Focused on participant learning and skills transfer
  • Real Results – Working to create online results in realtime online

Workplace Education allows participants to partner together in the learning process. It is one of the most effective ways to learn how to use social media marketing for your business. Now is your time to make a difference in your future.

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Customized For Maximum Skills Transfer

The 40-hour social media marketing program is broken down into 11-week segments. Each class is 3 1/2 hours in length. This provides enough learning time but does not totally exhaust the participant. Each participant is interviewed before the program begins so that the program can be customized to achieve maximum benefit. We believe that one size does not fit all. Each program has a framework, but customization is the key to participant success and skills transfer.

Social Media Marketing Strategy

Everyone learns differently. This must be incorporated into the Workplace Education program. A great instructor makes the program not only informative but also enjoyable. When you take a program from Jeff Brown of Alpha Social Media Inc, you get both.

WordPress Level 1 Framework

  • Security around website usage
  • Website domain and hosting package best practices
  • Website backup fundamentals
  • Website design fundamentals
  • Website plugin and theme fundamentals
  • How to work with Google Analytics
  • How to use Google Search Console fundamentals
  • Website video fundamentals

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Customized Content For Today’s Business

Your business website is your invisible salesperson. It helps you create opportunities while you sleep. We must learn how to build a website that lets customers understand who we are and what we can do for them. But first, we must show up well in search for our customers to see us. If you want to build a website that converts, this program is for you.

WordPress Training Create

If you think that you will build it, they will come, you will be very surprised. There is a lot of ingredients that make up a website that converts visits into sales. Here is a more detailed outline of what we will learn in this program:

Participants will identity risks to their website through their devices and plan to avoid making them. They will learn how to pick web domains for their business and they will also start to pick a web host.
Participants will recognize and know what a domain is and what is a host. They will learn how to set up and domain and a web hosting package and they will also learn how to set up a WordPress site on a web host.
Participants will see how Backupbuddy backs up a website. They will see how Backupbuddy can restore a website from that backup. They will write basic website HTML code, understand what each HTML code tag does and learn how to view website code from other websites.
Participants will learn how to use and navigate through their own host cPanel system. They will learn how to set up their own email addresses and deploy them, they will learn how to use and navigate through their own WordPress backend dashboard and they will be introduced to the idea of using keywords for their website.
Participants will learn how to install a WordPress theme, create a page, create a post, install a menu for the website and learn how to use Gutenberg.
Participants will identity the Update section of their WordPress site and update anything elements that needs an immediate update. They will also install a photo editor on their devices to work with images, create images for their WordPress website and upload those images.
Participants will add specific WordPress plugins to their site to increase ease of use and functionality of the website. They will also install the Contact Form 7 plugin on their site.
Participants will install and configure the SEO by Yoast plugin on their WordPress site. They will learn how to use the SEO by Yoast for their pages and posts.
Participants will learn how to install Google Analytics on their website. They will learn how to navigate the Google Analytics dashboard, how to install the Google Search Console on their website and how to navigate the Google Search Console Dashboard.
Participants will learn how to create video to be used on their website. They will learn video editing fundamentals, how to upload video to YouTube and how to embed video on their website.

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WordPress Level 1 Requirements

The programs will be offered virtually in an online classroom setting in order to comply with the social distancing recommendations. Therefore, the programs must be taken on a computer, laptop, or tablet; phones will not be an acceptable device. Participants must have an Internet connection, hardwired preferred to wi-fi, high speed (no dial-up). Headset or earbuds must be used, and the participants must have a webcam, if no camera on their laptop; video participation is a requirement, to ensure the connection to the instructor and other participants. A quiet place to focus is required, free from distractions. These details will be part of the INA process.

Participants must have good overall computer skills that will enable them to keep up with the training as well.

Build Your Future With Alpha Social Media Inc

We look forward to connecting with you.

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PROGRAM INSTRUCTOR

JEFF BROWN
JEFF BROWNProgram Instructor
Jeff Brown has delivered more than 8350 hours of Workplace Education training to businesses in Nova Scotia since 2007. That is over 210 Workplace Education programs.