Project Description

Tomorrows Social Media Marketers Start Here

As business owners and employees, we have come a long way since the early adoption of social media marketing. What started off as a wonder for many, soon became one of the main ways to get in front of our customers. Traditional marketing failed to keep up with where people were looking and social media marketing enabled business owners and employees to show up in a PULL marketing world. Years ago businesses pushed their ads in front of customers through newspaper ads, TV ads, and such. Now customers pull out their smartphones to begin searching for the products and services they want.

Workplace Education Social Media Marketing

Social media marketing is not just typing in a box, pressing Post, and the customer requests and sales roll in. There is a fair amount of work to get social media working effectively for your business.

Build Your Future With Alpha Social Media Inc

With over 8,350 hours of Workplace Education delivered to Nova Scotia business owners and employees since 2007, Jeff Brown has learned a thing or two about social media marketing and business. Workplace Education is one of the best ways to learn, and partner with other business owners and employees, to see valuable skills transferred that create real-world results. You can benefit from all those years of learning.

  • International Focus – Local focus that creates worldwide impact
  • Online Courses – Experience social media marketing with others online
  • Focus On People – Learn how to build community around your business
  • Participant Dedication – Focused on participant learning and skills transfer
  • Real Results – Working to create online results in realtime online

Workplace Education allows participants to partner together in the learning process. It is one of the most effective ways to learn how to use social media marketing for your business. Now is your time to make a difference in your future.

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Customized For Maximum Skills Transfer

The 40-hour social media marketing program is broken down into 11-week segments. Each class is 3 1/2 hours in length. This provides enough learning time but does not totally exhaust the participant. Each participant is interviewed before the program begins so that the program can be customized to achieve maximum benefit. We believe that one size does not fit all. Each program has a framework, but customization is the key to participant success and skills transfer.

Social Media Marketing Strategy

Everyone learns differently. This must be incorporated into the Workplace Education program. A great instructor makes the program not only informative but also enjoyable. When you take a program from Jeff Brown of Alpha Social Media Inc, you get both.

Social Media Level 1 Framework

  • Facebook foundations
  • Profile pic (the picture that everyone associates with you)
  • Background pic (the picture people see if they go directly to your account)
  • Background setting (controlling the privacy and business setting needed to help google find you)
  • Call to action button (creating an action for clients and customers)
  • Insights (creating and evaluating statistics and setting benchmarks and goals)
  • Security (ensuring settings prevent abuse of the account)
  • Learn the five types of business posts (Inspiration, Advertising, Internal, External, Shared Success)
  • Twitter, LinkedIn, Facebook,
  • Instagram
  • Social media manager (Buffer, Hootsuite)

Connect with us for more details.

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Customized Content For Today’s Business

Social media marketing networks change on a regular basis. So does post visibility and all the buttons we use to make the magic happen.

Social Media Level 1 Program

Here is a more detailed outline of what we will learn in this program:

Participants will be able to identify fundamental security risks that come with using social media and online devices. They will be able to secure their devices and their social media accounts. They will be able to understand and deploy multifactor authentication and They will be able to create strong passwords, deploy those passwords, and be able to access them quickly.
Participants will be able to navigate through a Facebook Profile and be able to secure it against hack attempts. They will learn how to change all their Facebook settings that are necessary to operate effectively and proficiently. They will learn how to perform various post types on Facebook and they will learn how to create a Facebook Page.
Participants will be able to navigate and change their Facebook page settings to increase the overall Facebook page visibility. They will edit their Facebook page About section to increase their odds of showing up in a Google search. They will be able to use Facebook Insights and understand the functionality of the different sections. They will be able to create a post on their Facebook page based on best practices and they will understand the core components for a great post.
Participants will be able to understand and take proactive actions to be seen in the Facebook newsfeed. They will learn how to create a Facebook newsfeed top story. They will learn how to work with the Facebook algorithm. They will learn why engagement on social media is critical for post-visibility. They will learn how to schedule a Facebook post on Facebook and they will learn how to use Facebook Live to create dynamic videos.
Participants will be able to navigate Instagram Settings and locate key settings. They will be able to change their Instagram settings to increase visibility and engagement. They will be able to create an Instagram Business Profile. They will be able to understand how to create a post on their Instagram that gets noticed and they will be able to create an Instagram live video.
Participants will be able to go through all Twitter Settings. They will be able to change their Twitter settings. They will be able to create a Twitter Business Profile and they will be able to make a post on their Twitter that gets noticed.
participants will be able to set up a LinkedIn profile. They will be able to explore the various sections on LinkedIn and they will be able to begin using it for business activities.
Participants will be able to set up a Hootsuite account. They will be able to add social media networks to Hootsuite. They will be able to navigate around Hootsuite and they will be able to post to their social media accounts using Hootsuite.
Participants will be able to recognize possible pitfalls on social media and avoid them and they will be able to identify and execute the best social media practices.
Participants will be able to identify and deploy effective social media content strategies and they will learn how to develop posting strategies.
Participants will review what they have learned over the course of the program and develop a plan for moving forward with social media for their business.

We look forward to hearing from you.

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Social Media Level 1 Requirements

The programs will be offered virtually in an online classroom setting in order to comply with the social distancing recommendations. Therefore, the programs must be taken on a computer, laptop, or tablet; phones will not be an acceptable device. Participants must have an Internet connection, hardwired preferred to wi-fi, high speed (no dial-up). Headset or earbuds must be used, and the participants must have a webcam, if no camera on their laptop; video participation is a requirement, to ensure the connection to the instructor and other participants. A quiet place to focus is required, free from distractions. These details will be part of the INA process.

Participants must have good overall computer skills that will enable them to keep up with the training as well.

Build Your Future With Alpha Social Media Inc

We look forward to connecting with you.

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PROGRAM INSTRUCTOR

JEFF BROWN
JEFF BROWNProgram Instructor
Jeff Brown has delivered more than 8350 hours of Workplace Education training to businesses in Nova Scotia since 2007. That is over 210 Workplace Education programs.