Project Description

Advanced Social Media Skills For marketeers

Now that you have gotten used to using social media and have experienced working with it, you have discovered that there is still more to learn.  It is no longer about typing text in a box or uploading a picture, and pressing Post. You now realize that there is more to getting interaction from others and post reach.  Social Media Level 2 is what you are looking for.

Workplace Education Participants SOCIAL MEDIA training 2020

You may be posting and getting hit and miss results.  You may be wondering why this is happening.  Now it is time to learn how to create more engagement and reach in a world that is getting tougher to market in.

Build Your Future With Alpha Social Media Inc

With over 8,350 hours of Workplace Education delivered to Nova Scotia business owners and employees since 2007, Jeff Brown has learned a thing or two about social media marketing and business. Workplace Education is one of the best ways to learn, and partner with other business owners and employees, to see valuable skills transferred that create real-world results. You can benefit from all those years of learning.

  • International Focus – Local focus that creates worldwide impact
  • Online Courses – Experience social media marketing with others online
  • Focus On People – Learn how to build community around your business
  • Participant Dedication – Focused on participant learning and skills transfer
  • Real Results – Working to create online results in realtime online

Workplace Education allows participants to partner together in the learning process. It is one of the most effective ways to learn how to use social media marketing for your business. Now is your time to make a difference in your future.

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Customized For Maximum Skills Transfer

The 40-hour social media marketing program is broken down into 11-week segments. Each class is 3 1/2 hours in length. This provides enough learning time but does not totally exhaust the participant. Each participant is interviewed before the program begins so that the program can be customized to achieve maximum benefit. We believe that one size does not fit all. Each program has a framework, but customization is the key to participant success and skills transfer.

Social Media Marketing Strategy

Everyone learns differently. This must be incorporated into the Workplace Education program. A great instructor makes the program not only informative but also enjoyable. When you take a program from Jeff Brown of Alpha Social Media Inc, you get both.

Social Media Level 2 Framework

  • Setting analytic benchmarks for measuring marketing success
  • Google Analytics and Google Search Console
  • Google Keyword Planner, Google Trends and keyword research
  • Developing and analyzing a keyword strategy
  • Using social media live streaming to create greater visibility
  • Video creation best practices for creating greater engagement and visibility
  • Google My Business/Google Knowledge Graph
  • Creating and measuring social media automation
  • Content creation concepts
  • Building local online communities around your business

Connect with us for more details.

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Customized Content For Today’s Business

You want to learn more. And you need to learn more to see the results you want for your business and those businesses you manage.

Here is a more detailed outline of what we will learn in this program:

Participants will be able to identify and deploy best security practices. They will also learn how to begin the process of identifying and deploying strategy for their social media, how to formulate a broad reaching social media strategy, how to formulate a local reaching strategy and understand what the “Why” is for their business social media strategy.
Participants will be able to learn how to use Google Analytics. They will learn about the Google Search Console and what it can do for their social media visibility, they will set a benchmark for their social media and their online presence, and they will be able to adjust the Facebook Page settings for maximum visibility and functionality.
Participants will be able to understand and operate effectively in the Facebook News Feed.  They will be able to create Top Stories on Facebook and They will be able to create “Linked-Shared” posts on Facebook.
Participants will be able to use Facebook Live on their Facebook Page to create greater visibility.
Participants will be able to understand a deploy the 3 factors that impact video ranking on Facebook and they will understand the role that Search plays in marketing.
Participants will learn about Google Keyword Planner and Ubersuggest and begin developing a keyword strategy for their social media marketing. They will learn how to begin the process of targeting their social media to their market and use the Google My Business/Keyword Search Graph and populate it to increase visibility.
Participants will learn how to use Twitter best practices to network and create a community around their business. They will be able to understand how Twitter can be used for marketing and building an engaging community around a business and they will be able to use Twitter analytics and adapt.
Participants will be able to learn from past social media mistakes of others and devise strategies to avoid and repair social media disasters. They will learn how to make their social media resonant with their communities with strategies that work.
Participants will be able to post from Hootsuite and Buffer to schedule a post. They will be able to learn how to use Hootsuite to more effectively monitor and engage with their communities and they be able to monitor key searches to create content and create greater visibility.
Participants will be able to understand content creation concepts.

We look forward to hearing from you.

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Social Media Level 2 Requirements

The programs will be offered virtually in an online classroom setting in order to comply with the social distancing recommendations. Therefore, the programs must be taken on a computer, laptop, or tablet; phones will not be an acceptable device. Participants must have an Internet connection, hardwired preferred to wi-fi, high speed (no dial-up). Headset or earbuds must be used, and the participants must have a webcam, if no camera on their laptop; video participation is a requirement, to ensure the connection to the instructor and other participants. A quiet place to focus is required, free from distractions. These details will be part of the INA process.

Participants must have completed Social Media Level 1 or demonstrate they can operate at Level 2.

Build Your Future With Alpha Social Media Inc

We look forward to connecting with you.

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PROGRAM INSTRUCTOR

JEFF BROWN
JEFF BROWNProgram Instructor
Jeff Brown has delivered more than 8350 hours of Workplace Education training to businesses in Nova Scotia since 2007. That is over 210 Workplace Education programs.